The Idea and Solution. Two years in a row we have organised a three-day sales activation campaign “The Pleasure of Giveaway” in MEGA Shopping and Leisure Centre in Kaunas. During November Black Friday sales, we gave away more than 10.000 gifts for the participating shoppers.
The shoppers could spin a lucky black wheel and get a special giveaway gift of black colour from our sponsorship partners, like black macarons, coffee, chocolate, various beauty and makeup products, gift coupons, and many more.
Making it extraordinary. But presents are not enough! More little pleasures like tasting a cup of black coffee with a bar of dark chocolate, free soft brew drinks bar, live DJ music, new car presentations, and unique photo booth for selfie lovers made the atmosphere even more pleasant.